Archive Trails
An Old Advertisement Is Evidence of a Claim, Not Proof of Performance
Read a historical product advertisement by separating the claim, intended audience and supporting evidence, without treating sales language as a test result.
A closer look at material history
Archive Trails
Follow documents and catalogue references into the wider story of an object.
Archive Trails
An object’s story often continues in the paperwork
Catalogues, photographs and correspondence can offer different views of an object. Build a paper trail without filling its gaps with guesses.